Privacy Policy for Flower Delivery Services in Yeading

Introduction

This Privacy Policy explains how Flower Delivery Yeading collects, uses, protects, and manages your personal data in accordance with the General Data Protection Regulation (GDPR). It applies to all customers who place orders for flower delivery services within Yeading and its surrounding districts. Please read this policy carefully to understand your rights and how your information is handled when you use our services.

Data We Collect

When you place an order with Flower Delivery Yeading, we collect a variety of information to fulfill your order and provide a seamless service. The types of personal data we may collect include:

  • Identification Details: Your full name
  • Contact Information: Delivery address, recipient's address, phone number (optional), and billing address
  • Order Information: Product selections, special instructions, delivery preferences
  • Payment Details: Information required to process payments, such as card details (processed securely by payment providers)
  • Communication Data: Information you provide when contacting us via forms or feedback surveys
  • Technical Data: IP address, device type, browser type, and cookies related to your interaction with our website

Lawful Basis for Processing

Under GDPR, we must have a lawful basis for processing your personal data. The bases we rely on are:

  • Contract: We process your data to fulfill our contract with you when you order flower delivery.
  • Legal Obligation: In certain cases, we may process data to comply with legal requirements, such as taxation or fraud prevention.
  • Legitimate Interests: We may use your data to improve our services, ensure security, or prevent abuse of our systems, provided your interests and fundamental rights do not override these purposes.
  • Consent: Where we send marketing communications, we seek your explicit consent and provide the option to withdraw at any time.

How We Use Your Data

We use your information for the following purposes:

  • Processing and delivering your flower order
  • Accepting and confirming payments
  • Contacting you regarding your order or in response to your queries
  • Complying with legal and financial obligations
  • Improving the quality, security, and efficiency of our services
  • Sending updates and offers (when permitted)

Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, including complying with legal, tax, or accounting requirements. The specific retention period depends on the nature of the data and our obligations:

  • Order details and associated personal information are retained for up to seven years to satisfy legal and auditing requirements.
  • Account information (where applicable) is retained until you request deletion or your account is no longer active.
  • Communication data may be held for up to two years to handle follow-up queries or complaints.
  • Marketing preferences are retained for as long as you remain a customer or until you withdraw your consent.

After the end of the retention period, we securely delete or anonymise your data.

Third-Party Data Processors

To fulfill orders and operate our business efficiently, we may share your data with trusted third-party processors under strict confidentiality and data protection agreements. These processors may include:

  • Payment service providers for secure transaction processing
  • Delivery partners supporting logistics within Yeading and nearby districts
  • IT service providers, including website hosting and technical support
  • Customer service platforms for managing queries or feedback
  • Analytics and security service providers to maintain system integrity and performance

All processors are required to adhere to GDPR and use your data solely for the purposes stipulated by Flower Delivery Yeading.

User Rights

You have a range of rights regarding your personal data under GDPR, including:

  • Right to Access: Request a copy of your personal data held by us
  • Right to Rectification: Request correction of any inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data, subject to legal requirements
  • Right to Restrict Processing: Request limitation of data use in specific circumstances
  • Right to Object: Object to processing based on legitimate interests or direct marketing
  • Right to Data Portability: Receive your data in a structured, commonly used format
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw at any time

If you wish to exercise any of these rights, please contact us using the methods described on our website. We will respond to your request within the timeframes established by data protection legislation.

Data Security

We take your privacy seriously and implement up-to-date physical, technical, and organisational safeguards to protect your data. Access to your personal data is restricted to authorised personnel and processors who require it for business functions. We regularly review our security practices to prevent unauthorised access, loss, or misuse.

International Transfers

Where we use third-party processors outside the European Economic Area, we ensure that appropriate safeguards are in place, such as legally binding agreements or adequacy decisions, to protect your data.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or improvements to our services. The latest version of the policy will always be available on our website. Please review the policy periodically.

Contact and Complaints

If you have questions, concerns, or complaints regarding how we handle your personal data, please use the contact options provided on our website. If you are not satisfied with our response, you may lodge a complaint with your national data protection authority.

Policy Scope

This Privacy Policy applies to all customers placing orders with Flower Delivery Yeading for services delivered within Yeading and the neighbouring districts. By using our flower delivery services, you acknowledge and agree to the terms detailed above.